Work

aiCall

Branding
Entrepreneurship
Project Management

My first startup, focused on democratizing AI voice agents for customer service.

aiCall logo, the 'c' is stylized to resemble a phone handset.

Project Overview

It started as a project with a group of motivated friends from university, all of us passionate about innovation and excited to turn our ideas into a real venture. aiCall’s mission was to democratize AI-driven telephony services, creating multi-agent systems powered by large language models (LLMs) to address industry needs in infrastructure, healthcare, and customer service.

The aiCall team at the UT Challenge Finals, posing together on stage while holding the 4TU Federation Wildcard Prize banner.
aiCall co-founders team: Jorge Davo Sainz, Emilie van Eps, Joris Köster, Susanne Fuentes Bongenaar and María Cobo Muñoz

My Contributions

  • Brand Identity: Designed the logo and developed a cohesive brand identity.
  • Website Development: Built our website using Wix to showcase our mission and services. Visit it here.
  • Social Media Management: Created and ran social media campaigns on LinkedIn and Instagram, designing visual content and posts.
  • Animation Production: Produced an animated explainer video to showcase our solution.
  • Operational Coordination: Managed the day-to-day operations, ensuring smooth collaboration and communication across the team.

Impact

  • We were finalists in the UT Entrepreneurial Challenge and winners of the 4.TU Impact Award for innovative student startups.
  • Represented at the Slush Conference in Helsinki as part of the official Dutch university delegation.
  • Although we paused the project to focus on our studies, working on aiCall was an incredible growth period for me, both personally and professionally. I gained invaluable skills in branding, teamwork, and navigating the challenges of the startup world.
Collage of aiCall branding work, including the logo, social media posts, business cards, a presentation slide, and a festive Merry Christmas graphic, all in a purple, green, and white color scheme.